PING AN
PING AN
Challenge:
Build awareness for new technology initiative that was outside traditional business areas. Create interest and relevancy around domestic initiatives with a global audience.
Services Provided:
- Communications strategy for new initiatives
- Digital content development
- Press releases and byline development
- Media relations and communication
Key Achievements:
- New technology sector initiative Launched
- Executive interview management
- Media coverage in top outlets
- Reputation & crisis mitigation
