U-tec
U-tec
Challenge:
Build trust, raise awareness, and drive sales for a new smart home consumer brand in the US market. Smart home is one of the fastest growing consumer electronics categories but requires a high level of trust, user friendly features, and brand affinity. They require clear communications, 3rd party validation and strong reviews to be successful in a highly competitive marketplace.
Services Provided:
- Consumer product positioning strategy
- Product and analyst review management and media relations
- Digital marketing content
- Reputation & crisis management
Key Achievements:
- Executive interviews with top global media
- Managed key crisis communications with stakeholders
- Strategic Communications to Increase Stakeholder Confidence
