Unitree Robotics
Challenge:
Unitree has one of the leading, best performing humanoid and quadruped robots on the market. However, their brand still is not as widely known among Western technologists and enthusiasts as brands like Boston Dynamics. The challenge was to get continious news stories that break through with top news outlets as well as to get wide viral coverage on social.
Services Provided:
- Global PR & communications strategy
- Media, Analyst, and influencer relations
- Digital & social content creation
- Reputation & crisis management
- Television production assistance
Key Achievements:
- Positioned as industry leader according to analysts and media
- Coverage by all leading global business and technology media
- Share-of-Voice growth leadership among competitors
- Facilitated production of video documentaries w/ Bloomberg, CNET, and leading YouTube KOLs
We built a global network of key industry media and analysts in APAC, US and EU who became invested in the clients advancements and milesones.
